Product & UX / Creative direction
Helping people take the next step.
A questionnaire, a phone call, and an appointment package. Three connected opportunities to make hearing care feel less uncertain.
+20% questionnaire completions
Creative direction / Product design / Practical AI
Better experiences.
Stronger creative.
Smarter systems.
I’m Nathan. I connect the creative, the customer journey, and the systems behind them.
I like big ideas. I like them even more when people actually use them.
Based in Denver, Colorado
Selected work
Ideas, decisions, and what happened nextPIPER / READING THE WHOLE JOURNEY
A better answer rate.
A harder conversion story.
Phone-sharing rate
Overall conversion vs. each version’s baseline
−16.9%v2−43.6%v5
Different cohorts. Read in context.
AI product / UX / Experimentation
The conversation was only half the product.
Building an AI questionnaire meant building a way to understand where it helped, where people hesitated, and where it got in the way.
6 versions. A more useful definition of progress.
Creative direction / Performance
Find the pattern. Then make something worth testing.
A creative strategy built around the emotion an ad evokes, the benefit it communicates, and what the audience actually responds to.
+15% reported click-through rate
Motherbrain / from image to experiment
AI systems / Product design
Give the next experiment a better starting point.
A structured knowledge system that connects test designs, results, and accumulated learning, with AI helping to read and compare the work.
Human review built into AI-assisted analysis
Creative technology / Team systems
Spend less time finding and rebuilding things.
An asset library, image-production tools, and a landing-page builder designed around the practical work of a creative team.
From asset discovery to an editable output
Art direction / Digital experience
Make the product story feel like everyday life.
A visual direction for hearing technology that connects a small device to a much more recognizable benefit: being part of the conversation.
Product detail, with a human context
How I work
The idea, the experience,
and the result belong
in the same conversation.
I look at the creative and the customer journey together. Then I look at the process behind them.
Sometimes the answer is a clearer screen. Sometimes it’s a different question. Sometimes it’s a tool that helps the whole team do better work.
A little about me
I’m happiest untangling
something complicated.
My work spans creative direction, product and UX, performance marketing, and AI. The common thread is understanding what people need, figuring out what’s working, and making the next version better.
At hear.com, I’ve established and led the design team, mentored designers, and stayed close to the work. I’m comfortable guiding the direction and getting hands-on with the design, prototype, or workflow.
I’m looking broadly across creative leadership, product design, and AI roles, especially where creative tools and useful systems are part of the problem.
Let’s talk about what you’re working on ↗