← Selected work

hear.com · Selected 2026 materials

Make the product story feel like everyday life.

A visual direction for hearing technology that connects a small device to a much more recognizable benefit: being part of the conversation.

My role
Creative direction and digital design
Scope
Desktop and mobile page designs, product imagery, related creative exploration
Project context
Design artifacts; launch performance not supplied
A woman listening at an outdoor concert with golden sound waves crossing the scene
Original supplied Natural Sound visual: an AI-generated listening scene with the campaign’s golden sound-wave treatment.

01

Give the technology something people can relate to

Hearing technology needs explanation, but a technical explanation alone does not describe what someone wants back in their day. This direction places the device in a more familiar visual context, with nature and everyday listening as part of the story.

The supplied work includes complete desktop and mobile designs, product compositions, and supporting imagery. The page can move between the product itself and the experience it is intended to support.

02

Let the page build the story

The desktop design uses large imagery to establish the direction, then gives the product and its benefits room to be understood. The mobile design is a separate supplied artifact, making the narrower reading experience part of the work.

In a portfolio, the useful thing to see is how the imagery, product explanation, and page hierarchy relate. The original design is shown below so that relationship stays visible.

Original full-page desktop design. Open the image to inspect the details.
Original full-page desktop design. Open the image to inspect the details.

03

AI expands the exploration; the final choices still matter

The Natural Sound folder includes AI-generated scenes of outdoor dining, a concert, a café conversation, and a family moment. A consistent golden-wave treatment connects those different situations.

That range lets the visual story move between the device and the reason someone might want it. These are generated campaign images, not documentary customer photographs or testimonials. The final choices still need to make the benefit clear and depict the product accurately.

Supplied AI-generated Natural Sound visual. The golden-wave treatment carries the listening story into a family moment.
Supplied AI-generated Natural Sound visual. The golden-wave treatment carries the listening story into a family moment.

04

What this work demonstrates

This selection demonstrates visual direction, product storytelling, and attention to desktop and mobile composition. The materials do not include a launch date, research record, or performance report, so those are not claimed here.

A useful next evaluation would check whether people can explain the main product benefit after viewing the page and whether that understanding carries into the next step. The visual story should make the decision clearer.

Another part of the story

The customer journey View all work